SPMT 203 Sports Marketing & Promotion

SPMT 203 Sports Marketing & Promotion

SPMT 203 Sports Marketing & Promotion

$195.00 USD $225.00 USD

3 college credits.

A study of basic marketing strategies that apply to the promotion of the sport industry in general and its unique programs. Consideration will be given to marketing the unique value proposition that sports offers. Public perceptions and organizational brand are considered. Students will design and plan the implementation of a sports marketing plan.

Prerequisite: BUSN 240 Marketing Principles & SPMT 201 Sports Management

Regent University courses are open to students in 11th and 12th grade.

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